Before opening your online store, it is essential to know which CMS is best suited to the current needs of your business. The Seo marketing Toronto criteria that we have to take into account when choosing a CMS are:
• The ease with which trace files can be edited.
• The possibility of modifying Meta tags.
• If they have extensions and plugins to optimize the loading speed.
• If they have extensions and plugins to optimize the contents and the most important tags for SEO.
Which CMS to choose?
These are the most used CMS to create your online store:
Shopify:
Shopify is recommended for projects that will do little advanced SEO optimization, and their main attraction channels will be “paid” campaigns, social networks …
This CMS is ideal for:
- Start-up type businesses with few resources at first.
- E-commerce that will do little advanced SEO optimization.
Things to keep in mind:
- Cannot control the generation of trace files (sitemap and robots.txt)
- Canonical tags will be placed automatically, and basic Meta tags can be edited.
Woocommerce:
WooCommerce is a CMS optimized for small eCommerce that want to create a blog within the store’s platform.
This CMS is ideal for:
- Small or medium e-commerce sites.
Things to keep in mind:
- WordPress has to be updated to avoid security problems.
- The WordPress community is very extensive, and there are many more plugins and help to make implementations.
Prestashop & Magento
Prestashop and Magento are CMS optimized for medium and large eCommerce, with high amounts of stock, orders, the need to connect with an ERP, etc. Both have many alternatives (plugins, modules …) to optimize SEO.
This CMS is ideal for:
- Medium and large online stores.
- Manage large quantities of stock and orders.
Things to keep in mind:
- They have a much higher cost and learning curve than the previous ones.
- They have a great community of developers that are constantly updated.
Steps to optimize the SEO of your eCommerce
Below are a few of things that are carried out to get a good ranking:
ON-PAGE Optimization for eCommerce:
ON-PAGE must carry out within our web page to positively affect our positioning in search engines and, therefore, our visibility.
1. Optimize Meta titles and Meta descriptions
This is the essential step for the ON page optimization of your eCommerce. Each page of your website must have these elements optimized; that is, it must include the keyword that we have assigned to it and want to attack in the following aspects. It would help if you tried to maintain a similar structure in the Snippets according to the product category and your store’s products.
2. Optimize your category and subcategory pages
These are some tips to optimize your category and subcategory pages, the most important of your catalog since they point to your primary or business keywords.
• Use keyword with content searches (Meta information, textual content, headers, ALT, and URL)
• Include relevant text that describes the products that users will find in your category.
• Use the rel canonical tag for all your category pages (especially if that user can filter the products)
• Place a disallow on robots. Txt to prevent pages with Disallow filters from being indexed from the beginning: / *? * Color =
• Do not use more than three subcategories: the Google spider is difficult to track everything, and navigation is difficult for the client.
Linkbuilding
Having a Linkbuilding strategy is very important for the SEO of your eCommerce since one of the positioning factors is the authority of your domain. This authority is mainly calculated by the number of external links you receive, that is, the number of times that other pages decide to include URLs on their website.
To increase this authority, it is not enough to receive many links, but they have to be of quality, that is, they have to come from relevant pages, and that also have authority so that this, in turn, is transmitted to our website.
There are many types of link building strategies, we are not going to go into detail, but we leave you some ideas that you could apply in your online store:
- Get links to blogs specialized in your business.
- Get the communication media in your sector to link you.
- Get them to share your products and content in RRSS.
- Contact influencers in your niche to share your store
- Collaborate with stores in another sector
- Create content that is easy to share
- Try to link a direct competitor to you (it isn’t easy, but for trying)