Instagram is one of the leading social media platforms worldwide, and it can’t be denied that it can significantly help businesses grow their business or influencers expand their following. Since this social media app boasts 1.39 billion monthly active users, many brands and individuals struggle with engaging their audience.
Engagement relates to likes, shares, comments, and saves on your Instagram posts. The higher the engagement rate, the better because it shows how well your followers/audience responds to your content. Although the number of followers helps with your engagement rate, and you can use an Instagram growth service for this, you also need to pay attention to other important aspects.
Therefore, we will list 5 different practical and actionable ways in this article to facilitate you in getting more engagement on your Instagram posts. Let’s dive into it!
1. Post at The Most Optimal Times
You should find the best time to post on Instagram because that is when your audience is most active, and they will most probably engage with your content.
There isn’t a standard for the most optimal time to post on Instagram. It varies from one account to another. For example, posting at 6 pm every day may be the best time for one business. However, for another, it may be 9 am.
Likewise, you should assess your optimal time to post by accessing the in-built Instagram analytics. It tells you when your audience is most active, so you can start posting at the right time.
Remember that you may have to go through a few trials and errors before confirming the right posting time.
2. Use Relevant Hashtags
Hashtags significantly help you with reach, and you can’t expect to boost the engagement rate on your Instagram posts without reach. If your content reaches more people, you may start noticing an increased number of likes, shares, and comments.
For this, you should search for the most relevant hashtags in your niche. Otherwise, incorporating hashtags in your posts won’t help you achieve your primary objective.
Basically, hashtags allow the audience to look for relevant content on one single page rather than having to search separately. You never know when your content will get discovered by a relevant user using the right hashtags.
In order to search for hashtags, you should look at your competitors’ posts and take inspiration from the hashtags they are using.
3. Collab on Instagram Reels
Instagram reels are the 2022 trend, and they aren’t going anywhere anytime soon. Taking inspiration from TikTok, reels allow you to post short videos on your feed. You can create funny, educational, or tutorial-style videos to engage your audience.
Not a long time ago, Instagram launched its collab feature. In other words, if you collaborate with another brand/influencer, you can tag them on the post, which will show on both feeds.
Therefore, you can come up with creative ideas and create an enticing Instagram reel together with an influencer or brand. This way, you will attract the attention of a new audience, and at the same time, they will interact with your engaging reels.
4. Ask Questions in the Captions
Using captions to ask questions is one of the ideal ways to drive engagement on your Instagram posts.
Now, you have to ensure that your audience doesn’t feel like you are only asking them a question in the caption to boost engagement rate, as this can be a turn-off.
Instead, you must ask genuine questions, and they should be relatable to the content you’re posting. For instance, if you’re on vacation in Asia and you posted your travel photo on your feed, you can ask them for advice on the best spots to visit or the best restaurants for local food. This will pique their interest, and likelier than not, your posts will be flooded with comments.
5. Stay Consistent
In order to remain active in the minds of your audience, you should post consistently. It’s generally recommended to post at least 2 times a day to fuel up your engagement game. However, you shouldn’t compromise on the quality of your content; otherwise, your audience won’t interact with it.
Posting regularly also trains the Instagram algorithm. You may have noticed that whichever account you interact with the most shows on top of your feed. The same goes for your audience. If you post regularly, and they engage with your content, you will stay on top of their minds.