The success of every business entirely depends on its reputation. A good reputation attracts the attention of a prospective client. Businesses featuring poor reputation suffer rejection every day as consumers plus similar businesses avoid any contact with such a business. For consumers to buy your products or services, they first consider the company’s reputation. Therefore, a good reputation is a gold mine for any business. This explains the importance of online reputation management software.
If you are running a reputable company, you’ll attract real-world consumers, not to mention the employee’s loyalty. But what exactly is a good reputation score? Keep scrolling
What does it mean by a Good Reputation Score?
A reputation score reflects how much consumers trust a particular brand. A reputation score has a significant impact on the image of your brand. Your personal information reputation score reflects your online public records value. However, the value is determined following several factors such as negative reviews and neutral online reviews in Google SERPs. The value is also determined depending on how the above factors rank once potential consumers search for your brand. Reputation scores reflect the overall consumer’s feeling after interacting with your online brand.
What’s the Effect of Online Reputation Score?
Unfortunately, most business persons ignore the need for a good reputation score, not knowing that it has everything to do with their business success. Customers are always searching for products or services online. They determine which products to purchase after judging the credentials as represented in Google search results. This is to say that a brand image is a make or a break factor for any business.
With a high reputation score, internet lovers will easily find you and develop trust immediately. This will enhance your personal growth. However, a poor online reputation score will spoil the image of your brand. That way, it will hurt your ability to develop a successful relationship with other businesses, inspire, and grow, among others.
Factors that Help in Calculating a Reputation Score
Most probably, you do not have an exact figure showing the online reputation of your company. Right? However, you can always get an idea by reading customer’s reviews, star ratings and monitoring your business’s growth. But this doesn’t mean that establishing a reputation score is a walk in the park. Other factors help in calculating a reputation score. These are factors that help come up with a number from 1 to 1000. That way, your customers’ perception of your business will be evident. The reputation score isn’t just a number. It provides insight into what you aren’t doing right, what you are doing right, and areas that need improvement. Below are factors that determine your reputation score;
- Online reviews
- Surveys
- Customer experience management
- Social media presence
- Listing and directory presence
- Content and articles
Note that a score is not only meant to reveal the reputation status of your business, but it explains why.
Tips to Improve your Reputation Score
If you have an unfavorable reputation score, there are things you can do to keep your online reputation in control. You only need to monitor and manage your online presence actively. By taking the right action, you’ll create a way for favorable and positive search results to speak for your brand. In other words, it involves polishing your online profile and thereby increasing your brand’s reputation score.
You can employ two ways to monitor and manage your online reputation. They include suppressing or completing removing negative online search results.
Eliminating Negative Search Results
The first most appropriate strategy is to remove unfavorable online search results. This is easy, especially if you have easy access to unfavorable online search results under your name. Just delete the results, and this will boost your reputation score considerably. However, this will not be possible if you don’t directly access your negative reviews and news.
Suppressing negative search results
Suppressing negative search results is also an effective strategy. If you have lots of negative information under your brand and there’s no way you can delete it, you can refine the existing content. Also, you can create new accounts and polish your profile. Fresh and catchy content will help suppress any negative search results. This is because search engines will present the best content about your brand in the first pages of the search results. Check the tips below to learn successful ways of suppressing negative search results;
- Create fresh content with images and links
- Create backlinks to catchy articles
- Update your content regularly and use mostly searched keywords.
- Polish your profile
Know When to Engage an Expert
At times negative search results can get out of hand. At that point, efforts to manage the situation could be fruitless. So, you’ll need an expert to help you establish an excellent online presence. Therefore, you should hire a skilled reputation management professional to enhance the success of your business.
About the Author:
Ron Evan Tamayo
Ron Evan is a Digital Marketing Specialist and a writer who takes his time writing articles about traveling, psychology, and digital marketing. He learned about the digital marketing industry accidentally almost four years ago. He is currently based in Taiwan, taking up an MBA degree with a focus on Marketing. During his free time, he enjoys going to karaoke, traveling, and watching Netflix.