Pinterest is part social media, part visual discovery engine. This platform gives users the ability to explore, discover, save, and share creative ideas in the form of images, videos, and other content posted by millions of users around the world. It is a powerful marketing platform for businesses to promote their products or services and engage with their target audience.
Since users turn to Pinterest for inspiration for recipes, home décor, fashion, and other creative ideas, the platform has become vital for brands looking to share visual content. As such, Pinterest offers marketers an opportunity to reach a global audience and engage with them in meaningful, creative ways.
What is Pinterest Marketing, Exactly?
Pinterest marketing is the use of Pinterest to create, publish, and promote content—such as images and videos—with the goal of driving website traffic and conversions. It is a powerful way for businesses to reach their target audience more quickly than traditional methods like email marketing or search engine optimization (SEO).
With an active user base of 445 million, many Pinterest users turn to the platform to learn more about new products and services, making it ideal for businesses looking to get their message across, reach potential customers, and increase brand awareness.
Pinterest is also the fastest social platform to reach 10 million unique visitors, showcasing how businesses can quickly reach a large audience and grow their own following.
The Rise of Video Marketing on Pinterest
Video is becoming an increasingly valuable component of every brand’s marketing mix. It is an engaging, immersive way for businesses to communicate their message and create a connection with their target audience.
Pinterest video marketing is becoming a major part of how users engage with the platform. There are numerous reasons for this:
- Videos often receive higher engagement rates than static images.
- Video content can stand out from other pins and attract attention.
- It is easier to create a story or convey emotion through video content than with static images.
- People are more likely to share videos, which can increase brand reach and awareness.
For these reasons, more businesses are turning to video content on Pinterest. By leveraging the power of video, brands can create a memorable experience for their audiences that will help them stand out from the competition and reach a wider audience.
How to Take Advantage of Video Marketing on Pinterest
To take advantage of video marketing on Pinterest, there are a few best practices they should follow:
Optimize videos for mobile devices
Mobile users account for the majority of Pinterest’s user base (and all user bases, for that matter), so it’s important to create video content for smaller screens. To make this happen, content creators and marketers need to pay close attention to Pinterest video ad specs and ensure their videos are optimized for mobile devices.
Keep video content short and sweet
Videos should be no longer than 30 seconds to ensure users hold their attention throughout the duration of the video. Longer videos can be used for more in-depth topics, but it is still best to keep them as concise as possible.
In most cases, it’s better to shoot for fewer than ten seconds to maximize impact without overwhelming viewers.
Focus on creating engaging and informative content.
People come to Pinterest expecting to be inspired, so make sure you create content that is both interesting and informative. You should also include relevant keywords and phrases that are descriptive of the video topic.
Speak directly to your audience.
When creating video content, speak directly to your audience. This will create a more personal connection with viewers and help foster engagement with the brand.
Make your content as natural as possible
People tend to enjoy user-generated content (UGC) over traditional ads. Whenever possible, try to create authentic and natural-looking content. Especially since your audience will see your ads in their feeds, it’s important to make sure they don’t feel like you are just trying to sell them something.
Include a CTA in the video
A strong, clear call-to-action (CTA) at the end of the video can be a powerful way to drive conversions and encourage viewers to take action. Whether it’s signing up for an email list or visiting a website, CTAs are essential for driving traffic and conversions.
The Future of Video Marketing on Pinterest
Video is becoming an increasingly important part of every brand’s marketing mix, and this will only continue in the future. With video content becoming more popular on Pinterest, businesses should take advantage of this opportunity and use it to engage with their audience.
By leveraging video content, brands can create a lasting impression on their audience and drive increased engagement. In the years to come, video marketing will become an even more integral part of Pinterest marketing and will play an increasingly important role in driving brand reach and awareness.