How to Use Your Data to Solve Business Problems

Many prosperous businesses today, whether they are located online or offline, have started to use some kind of technology to help their essential operations including keeping track of sales and marketing efforts, handling overall finances, and maintaining client information.

They understood that investing in technology may lead to more successful company outcomes. Technology is most frequently employed to address various complicated business issues related to management, marketing, customer service, and decision-making.  Additionally, businesses are using cutting-edge tools to assist them. Companies are also using location data, data analytics, and analytics tools extensively to identify and solve business issues.

Get Started with Data and Tools You Already Have

You don’t need a sizable budget or a team of committed employees to start leveraging data at your company. In reality, you might already have access to some of the most practical tools. Reports generated by your sales staff, reports on email marketing, financial information, social media data feeds, and website analytics are a few examples.

You can achieve a variety of goals and gain a competitive advantage by efficiently utilizing this data, which you can harness.


In the past, collecting, examining, and utilizing data required a lot of physical labor. The process of addressing a query or finding a solution could take months since there are so many systems, data types, and what seems like an unlimited amount of information.

There is a more effective answer. You can automate the process of gathering, collecting, and analyzing your data by utilizing the tools and technologies that are currently widely used. Among the more well-liked tools are:

Microsoft Power BI is a collection of cloud-based business analytics tools that allows you to create custom dashboards and has a 360-degree view of your most crucial data.

Drag-and-drop visual analytics and interactive dashboards are available in Tableau Desktop.

Domo – Domo is a business intelligence platform with built-in ETL (extract-transform-load) capabilities and strong access to tens of thousands of data sources.

Alteryx APA Platform – End-to-end automation of data capture, transformation, and analytics provided by the Alteryx APA Platform

Using Data Science for Evading Tax Evasion 

The Internal Revenue Service of the US government has developed fraud-detection methods for the digital age using data science. The IRS has stepped up its enforcement efforts in part because tax evasion costs the US government billions of dollars each year. By delving deeply into the information that citizens contribute through a variety of channels, it has increased efficiency by generating multidimensional profiles of taxpayers. For instance, social media data, email analysis, identifying electronic payments, etc. The agency anticipates individual tax returns using these characteristics, and those whose expected and actual returns don’t match are chosen for audits.

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