Facebook Ads vs Google Ads: Which One Provides More Revenue?

Running a small business can be a great pleasure, especially compared to the many other work options out there. Small business owners, on average, tend to be far more satisfied than other workers across the country when surveyed.

Of course, running a small business still comes with a wealth of challenges. In the modern era, one of the biggest issues is getting the word out about your business. You’ll need to know the best way to connect with new customers.

When it comes to effective online advertising, what’s better? Many people debate Facebook ads vs Google ads. Which might be the right choice for your business? Keep reading and we’ll walk you through what you need to know.

What Are Google Ads? 

Google is one of the world’s biggest companies, and its search engine has become something of the backbone of the internet. Google ads are search results that are paid to show up near the top of the results when a user makes a search.

These advertisements get a lot of action, as they are specifically designed to appear when people search for related keywords. 

A study by Google in 2019 estimated that for each dollar that a business spends on Google ads, they make $8 in revenue. That’s a huge profit margin and a high rate of success. 

Not every business will be able to enjoy this level of success when advertising on Google, but it goes to show that advertising with the search giant is well worth considering for any small business. If you work hard to optimize google ads, you can push yourself towards a very high ROI. 

What Are Facebook Ads? 

Globally speaking, Facebook is still a giant in the social media space, with billions of connected users from across the globe. Paid advertisements appear in the feed of users, seen in between posts from their friends and other connections. 

There’s more flexibility when it comes to Facebook advertisements, allowing businesses to share videos, photographs, and much more. Facebook also prides itself in allowing you to target audience members with a very fine amount of detail.

You insert highly detailed demographic information about your intended target audience and have your ads delivered directly to these individuals.

That being said, the revenue that one can make through Facebook still does seem to be somewhat lower than what can be achieved through advertising with Google. 

If you’re looking to connect with your base, Facebook can be great. However, if you’re specifically looking for the best platform for ad revenue, you might want to look elsewhere.

What’s Better?: Facebooks Ads vs Google Ads

Getting the word out about your company is one of your biggest tasks as a small business owner. Knowing where to place emphasis on choices like Facebook ads vs Google ads can help to make all the difference.

Need more advertisement advice or information? Keep scrolling our blog for more.

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